SMJ Venture began its production and marketing of #Camphor
products in the first half of 2012. The company saw great potential as Camphor
has been a very sought after item for thousands of years in various parts of
Asia. In early 1800 it had gained popularity in Europe and other parts of the
western world. This product has been used as a treatment for malaria and other
fevers in Africa and also as an antiseptic. The use of Camphor in #India is
perhaps even older and is currently an intrinsic part of religious ritual and
daily life.
With an in-house high market demand such as in India, we
decided to revolutionize the Camphor business with our superior outlook and our
commitment to product and marketing excellence. We have successfully created a
brand identity that far supersedes others in this segment. With our #Maayasdeep brand of camphor we have very nearly rewritten a success story in
the camphor trade in India.
Although camphor has always been in high demand, there was
a visible lack of a concerted marketing effort from a manufacturer. We have
made a conscious effort to create this value addition, by giving the trade and
the customer not just a high quality product but in many other aspects too. We
have been instrumental in introducing various types of packaging and different
weights for consumers.
Previously, one could only find camphor tablets sold in wax
paper wrapping. We at #SMJ introduced a large number of product variants keeping
in mind varying customer needs. We have one of the largest variants available
in the camphor business today where the customer has the choice of product
pricing and quantity selection. Maayasdeep camphor today is available in packs
containing 1gm/2 gm/6gm/10gm/40gm and goes right up to 1 kg packs in poly jars.
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